Client: Small Web Development Agency (B2B Services)
Industry: Tech / Digital Services
ZaZ Service Used: Cold Email Outreach Strategy & Execution
Goal: Generate qualified leads and close service-based deals in the US & Canada market
The Challenge
The client, a Dhaka-based web development agency, had strong technical skills and a growing team. But they struggled with client acquisition, specially in international markets.
They had:
- A great-looking website
- Some referrals trickling in
- A small Upwork presence
But there was no consistent method to generate leads. They knew cold outreach could work, but past attempts had failed badly:
- Their emails landed in spam
- Nobody replied
- Messaging felt generic and “templated”
They didn’t need more effort. They needed a new strategy.
That’s when they reached out to ZaZ Technology.
Our Strategy: Smart, Compliant & Personalized Outreach
We didn’t just start blasting emails.
Instead, ZaZ designed a laser-focused cold email campaign that spoke directly to their target audience, decision-makers who needed websites or development support but weren’t actively looking on platforms like Fiverr or Upwork.
- Target Research & Prospecting
We helped them define their ideal clients:
- Startup founders who recently raised funding
- Marketing agencies looking to outsource dev work
- SaaS companies launching MVPs
- eCommerce brands needing Shopify or custom website help
Using LinkedIn and Crunchbase, we built a clean, verified lead list of 1,200+ contacts of founders, marketing managers, and project leads in the US and Canada.
- Message Crafting
We developed 3 custom cold email sequences, each tailored to a different audience.
The emails were:
- Short and personalized
- Value-focused (offering solutions, not bragging)
- Free from spammy language or clickbait
- Built to start conversations, not close a deal instantly
- Deliverability & Automation
We used custom sending domains, warmed inboxes for 2 weeks, and set up email rotation to avoid spam folders.
Campaigns were run through instantly.ai with built-in A/B testing and auto follow-ups every 3–5 days.
The Results
In just 30 days, here’s what we achieved:
- 1,100 emails sent
Across three segmented campaigns
- 352 opens (32% open rate)
Thanks to warm domains and strong subject lines
- 68 replies (6.2% reply rate)
Half of them were warm leads, not bad for “cold” outreach!
- 17 qualified calls booked
All with decision-makers (founders, CMOs, CTOs)
- 5 new clients closed
Ranging from $800 to $2,500 per project
→ Total value: $7,900 in closed deals within 1 month
Even better:
Two clients converted to monthly retainers for ongoing dev support.
Why It Worked
- Hyper-targeted prospects (not random lists)
- Smart email copy that felt human, not robotic
- Clean technical setup = No spam issues
- Automated follow-ups = More replies without more effort
- Sales-focused, not just “awareness-focused”
Cold emails work, if done the right way.
