Client: Boutique & Design Agency, Dhaka
Industry: Creative, Design & Marketing
ZaZ Service Used: LinkedIn Outreach Strategy & Management
Objective: Generate qualified leads from high-value international markets (primarily USA & UK)
The Challenge
The client, a small but highly creative boutique and design agency based in Dhaka, approached ZaZ Technology with a clear goal in mind: to break into international markets.
They were not new to marketing. Their portfolio was impressive, with excellent design work and successful local campaigns. But their biggest problem? Getting consistent international clients.
Here’s what wasn’t working for them:
- Cold emails were landing in spam or getting ignored.
- Paid advertising burned the budget quickly with little return.
- Their LinkedIn profile lacked activity and functioned as a resume rather than a sales tool.
They needed a system. Not random wins.
They needed conversations with real decision-makers, not just clicks or impressions.
The Solution: A Data-Driven, Human-Centered LinkedIn Outreach Strategy
We knew LinkedIn was the most underutilized platform in their toolkit.
So we proposed a full-service LinkedIn outreach campaign, managed entirely by ZaZ Technology.
Here’s exactly what we did for them:
- Market Research & Ideal Client Profiling
We helped the agency define their ideal international client, such as:
- Startup founders in need of boutique and design from scratch
- Creative directors at SaaS companies looking to outsource design
- Marketing managers at eCommerce brands needing visual identity updates
- Agencies seeking white-label creative partners
- Profile Optimization
We completely redesigned the agency’s LinkedIn profile, turning it from a static resume to a client-facing landing page.
We focused on:
- Clear value proposition in the headline
- Social proof and portfolio highlights in the About section
- Strategic CTAs for booking calls or downloading work samples
- Message Crafting (That Didn’t Feel Like Spam)
We designed three personalized message flows:
- A polite, value-driven connection request
- A short follow-up message sharing a quick insight or resource
- A final soft CTA to explore working together or hopping on a quick intro call
- No sales pitch. No spam. Just relevant, polite, and conversational messaging.
- Execution & Management
We handled the daily outreach, ensuring that the message volume was consistent but not intrusive.
Our team monitored responses, removed unqualified leads, and nurtured warm ones, delivering only sales-ready conversations to the client.
The Results (in Just 8 Weeks)
- 326 new targeted connections
From startup founders to marketing executives, these individuals had the authority to make hiring decisions.
- 80+ genuine conversations started
We focused on building relationships first. Many of these prospects responded with curiosity, gratitude, and willingness to chat.
- 14 discovery calls booked
All from the outreach, no ads, no extra costs. Just personalized messaging done right.
- 3 high-ticket international clients closed
Two in the UK, one in the USA. These weren’t one-time projects; they were ongoing branding retainers worth more than $15,000 total.
And that’s only the beginning. Now, the agency has
- A strong LinkedIn presence
- A proven outreach system
- And most importantly, a predictable pipeline of qualified leads
What Made This Work?
At ZaZ Technology, we believe in quality over quantity.
It’s not about how many people you reach, it’s about reaching the right people, with the right message, at the right moment.
This campaign succeeded because:
- We took time to understand their target audience
- We created human, conversational messages
- We handled back-end tasks, allowing the client to focus on their strengths: closing deals and serving customers.
