Client: Mid-sized Furniture Brand (eCommerce)
Industry: Home & Living / Retail
ZaZ Service Used: Full-Scale SEO (On-page, Technical, and Content)
Goal: Increase organic visibility and drive non-paid traffic that converts
The Problem
When this Dhaka-based furniture brand reached out to ZaZ Technology, they were already selling through their website and social media. They had strong branding, quality products, and a growing customer base, but their online traffic was decreasing.
They were heavily reliant on paid ads. As soon as they stopped running Meta or Google Ads, their sales dropped.
Their organic traffic? Stuck at under 500 visitors/month.
Their keyword rankings? Found on pages 4 and beyond.
Despite having excellent products, they simply did not appear in the search results on Google.
Our Solution: A 360° SEO Strategy Built for Long-Term Growth
We took a deep dive into their site and search presence, and it became clear:
Their website had potential, but it lacked structure, keyword strategy, and trust signals Google relies on.
Here’s how ZaZ Technology turned things around:
- SEO Audit & Keyword Research
We began with a full technical and on-page audit to diagnose issues:
- Slow page speeds
- Thin or duplicated content
- Missing meta tags
- Unoptimized URLs
- No internal linking strategy
Then, using tools like Ahrefs and Google Search Console, we built a keyword map targeting:
- High-volume, low-competition keywords (e.g. modern TV stands in Bangladesh)
- Long-tail purchase intent keywords (e.g. buy study table online Dhaka)
- Local SEO terms with clear intent (e.g. furniture showroom near me)
- On-Page SEO Overhaul
We optimized every major page on their site:
- Keyword-optimized meta titles and descriptions
- Improved header hierarchy (H1, H2s, etc.)
- Strategic internal linking between category and product pages
- Clear CTAs to improve conversion rate
- Content That Ranks
We launched a blog strategy focused on both informational and commercial content:
- “How to choose the right sofa for a small living room”
- “Top 5 Work-From-Home Desks in Bangladesh”
- “Wood vs. MDF: Which Is Better for Furniture?”
Every post was optimized with keywords, internal links, and schema markup.
- Technical Fixes & Mobile Optimization
- We fixed broken links, crawl errors, and sitemap issues
- Installed structured data (schema) for product reviews
- Compressed images and improved Core Web Vitals for faster mobile load times
- Local SEO Setup
- Created and optimized their Google Business Profile
- Built citations across Bangladeshi directories
- Added local schema and location pages to rank for “near me” searches
The Results: From Invisible to Irresistible
- Organic Traffic:
From under 500 visitors/month to 5,200+ organic visitors/month in 5 months.
- Keyword Rankings:
- Ranked in top 3 for “TV stand online BD”
- Page 1 rankings for 10+ commercial keywords
- Featured snippets earned for 2 blog posts
- Sales Impact:
- 37% of all website sales now come from organic search
- Ad spend was reduced by 40% and still hitting revenue targets
- Customer lifetime value improved, thanks to better product discoverability
What Made It Work?
- We did more than just optimize their website, we educated them.
- We created systems, not hacks.
- We tracked KPIs weekly and adjusted based on real data.
SEO is a long game, but when done right, it compounds.
And now, the client gets consistent, high-quality traffic for free.